Today, LinkedIn is the most used website for social networking by professionals. Be it companies looking for new employees or wanting to expand business, everyone uses LinkedIn extensively to get the professional details. Companies are more confident in the information found on LinkedIn than any other social media site.
In today’s competitive world things and people are equally treated when it comes to branding. A well-presented and impressively written LinkedIn profile undoubtedly gives you a competitive edge. As it is an extension of your online brand. If your LinkedIn profile doesn’t showcase your skills and casts you as an expert in your industry then it is time that you need to rebrand and market yourself effectively.
With a strong profile you don’t go looking for opportunities (discover you)but opportunities pave their way to you. So get discovered and be in a job you always wanted to be in.
Make an enticing summary that describes who you are, giving your current details and revealing your vision.
Enhance your profile with researched keywords that make your profile SEO optimized.
Exhibit your professional personality to separate you from the crowd and market you as an expert in your industry.