As a kid I was mesmerized watching Disney cartoons and the consistent happy viewing experience it created. There was clearly a difference between Disney and the rest of the cartoons as the recall for a good vs. bad experience was etched in the mind forever.
In my career as a recruitment alchemist I realized recruitment for long has been kept under the wraps to make it appear “fair and transparent” despite its shortcomings for bring subjective and prone to cognitive bias. This of course was justified by the hiring managers to take quick decisions rather that the focus on being accurate based on data.
As the war for talent intensifies more and more corporate firms are realizing the need to transform recruitment transactions to recruitment experience. A poor experience could potentially turn candidates and their whole social network off that brand for life.
At each touch point of the recruitment experience viz. Hiring Managers, Talent Acquisition Team, Application Tracking System(ATS), Online Tests et al we need consistent brand focus and the ability to track the metrics at least for organisations which have started shifting their mindset for recruitment as a sales function than an HR function. If so much is done about client experience how can we continue to ignore the recruitment experience which ultimately translates to higher sales.
We are entering a phase where algorithms will match the best suited roles offered by firms and mobile apps will have a mechanism to track and analyze a candidate response to a job. Needless to say if the brand is not perceived as a good experience its a matter of time before firms start loosing even the current high performance employees to competitors offering better recruitment experience.
I meet recruiters who argue that although we have tools to analyze candidate social and personal data but no way we can measure the recruitment experience so technically we can still game it by focusing on the numbers and not on the recruitment experience. I believe they are still playing catch up with data, however the recruitment experience will stay etched in your candidate’s memory like a good or bad cartoon forever.
Crosstab Recruitment Audit team can help your recruiters discover the right metrics to shift from just on boarding talent to ensuring there is a better recruitment experience for everyone in your firm. Please reach me at firstname.lastname@example.org to discuss more.